Aussie Hit ‘Bluey’ Readies for U.S. Debut

YBBC Studios has set the U.S. premiere date for the Australian kids series, Bluey. 


The series will will debut on Disney Junior and DisneyNOW on Monday, September 9. The series will then regularly air weekdays at 7:30 a.m. ET/PT on Disney Channel and 4:30 p.m. ET/PT on Disney Junior.


The series was created by Joe Brumm and is produced by the EmmAward-winning Ludo Studio for the Australian Broadcasting Corporation (ABC) and BBC StudiosBluey launched on ABC in Australia last year and quickly became the most viewed series in the history of ABC iview with more than 100 million plays, according to Webtrends, OzTAM VPM  ‘Begin Event’ data. It also took the top slot as the most popular childrens TV show on terrestrial TV in Australia in 2018/19.


Bluey follows the adventures of a lovable and inexhaustible six-year-old Blue Heeler puppy who lives with her dad (Bandit), her mom (Chilli) and four-year-old little sister, Bingo. In each episode, Bluey takes the everyday events of family life and uses her limitless Blue Heeler energy to invent elaborate games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. Bluey and Bingo love to roleplay and, whether they are doctors, fancy ladies, butterflies or hotel managers, they always drag in their parents to take part in their games. Bandit and Chilli are both dedicated working parents who, tired as they might be, appreciate the value of time spent playing with the kids, even if it means getting down on all fours for a horsey ride or keeping the last balloon in the air for as long as possible.


We wanted to create a genuine co-viewing show that parents and their kids can actually enjoy together,” says Bluey‘s creator, Joe Brumm.


From script to screen, Bluey is created entirely under one roof in Brisbane, Australia, and were so proud that Joe and the whole teams work is now coming to the U.S. with Disney,” says Bluey EPs and Ludo co-founders, Charlie Aspinwall and Daley Pearson.


Moose Toys was named master toy partner for the property earlier this year.


Bluey is co-commissioned by ABC Childrens and BBC Studios, and received production support from the Australian Government through Screen Australia and Queensland Government through Screen Queensland.