Events News

Immersive Dr. Seuss Experience Readies to Tour

Kilburn Live, the live events division of Kilburn Media, has partnered with Dr. Seuss Enterprises to create The Dr. Seuss Experience, an interactive and immersive touring experience.


A 15,000 square-foot experience, the sensory spectacle presents a journey through the world of Dr. Seuss. Each visually-stunning area is themed after the beloved stories and characters that are part of the fabric of popular culture. From The Cat In The Hat to Horton Hears A Who!, The Lorax as well as other timeless favorites, visitors will encounter these classics in a whole new way.


“We are extremely fortunate to have been given the chance to partner with Dr. Seuss Enterprises to create this truly innovative experience,” said Kilburn CEO Mark Manuel. “Audiences yearn for great new entertainment and at Kilburn we aim to create new forms of live attractions that are compellingly different. Our entire team grew up reading Dr. Seuss and we have watched our children grow up doing the same. There was a lot of responsibility on our shoulders to represent this property properly.”


Anchored by the attraction’s centerpiece—an inter-connected maze inspired by Oh The Places You’ll Go! comprised of thousands of suspended balloons—each room within the experience will represent a different Dr. Seuss book. These experiences bring the magic to life, all while exploring the social message at the heart of each featured story.


“‘The Dr. Seuss Experience’ brings the extraordinary world of Dr. Seuss to life and we couldn’t be more thrilled to give everyone the opportunity to see and experience their favorite stories and characters as if they jumped right off the pages,” says Susan Brandt, president of Dr. Seuss Enterprises, L.P.


As the tour moves city-to-city guests can expect new additions based on different books to join the rotation. The launch will also have a special themed carousel and store where guests can buy Seuss merchandise.


The Dr. Seuss Experience will kick off in Toronto on October 26 in a standalone space at Square One, Canada’s fashion, lifestyle and entertainment destination. From Toronto, the experience will travel to multiple cities across the U.S. with stops in Seattle, Boston and Houston already planned. Tickets for the Toronto engagement go on sale on Tuesday, September 13. Advance ticket registration is now open. To register for Toronto tickets or receive information on future tour dates, visit