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Viacom Nickelodeon Consumer Products Promotes Chustz to EVP, Global Creative


Viacom Nickelodeon Consumer Products (VNCP) has promoted David Chustz to executive vice-president, global creative. Chustz previously served as senior vice-president, franchise creative strategy and planning for Nickelodeon. Chustz will continue to report to Pam Kaufman, president, VNCP and will continue to be based in Nickelodeon’s Burbank, Calif. headquarters.


“Outstanding creative execution is one of VNCP’s key strategic pillars, and David has been an incredible leader in developing and executing our ‘Every Age, Every Aisle’ creative strategy around the world,” says Kaufman. “David has done a fantastic job uniting our creative teams globally, and through his leadership, our franchises are brought to life across multiple demos and aisles for fans worldwide.”


In this role, Chustz oversees global creative strategy and planning, design and product development for Viacom’s portfolio of licensed brands and properties. VNCP’s worldwide creative team of graphic designers, character artists, product designers, creative strategists, writers and project managers report into Chustz. A 12-year Nickelodeon veteran, Chustz has led the consumer products creative strategy for Nickelodeon’s most iconic IP, including the launch of leading preschool property PAW Patrol, the reinvention of Teenage Mutant Ninja Turtles in both 2012 and 2018, the development of JoJo Siwa into a top live-action licensing brand and SpongeBob SquarePants’ 20th anniversary.


Prior to his role in consumer products, Chustz served assenior vice-president, creative strategy for multi-platform content. In this role, he developed strategy and original content for Nickelodeon’s non-linear platforms, including websites, VOD/SVOD channels and apps. He first joined Nickelodeon as vice-president, brand marketing and creative for TeenNick (formerly “The N”). His remit included consumer marketing, advertising creative, integrated marketing creative, project management, pro-social and music.