Hollister Co., a division of Abercrombie & Fitch Co., has teamed up with Activision, a wholly owned subsidiary of Activision Blizzard, to bring the latest installment in the Crash Bandicoot franchise, Crash Team Racing Nitro-Fueled, to its shoppers on the game’s launch day, June 21, 2019.
To celebrate the launch, three Hollister stores— in Los Angeles (Los Cerritos Center), Chicago (Woodfield Mall) and New York (Roosevelt Field)—will host hands-on gaming experiences. Gaming lounges will be placed throughout each of the stores, and PS4 systems will be hooked up to the stores’ front video screens, creating immersive experiences for customers to try the new game. These locations will be giving away exclusive, limited-edition Crash Team Racing T-shirts, PS4 game downloads with a $100 purchase, and other giveaways including Pop! Funko characters.
In addition, the Los Cerritos store will host a Twitch livestream beginning at 5 p.m. with streamer Fuslie and actor/comedian/gamer J.D. Witherspoon (also known as runJDrun). Social media influencers from the Hollister Swim Collective, including Adelaine Morin, Haley Pham and Eris the Planet, will also be on site for a friendly game competition and meet-and-greets with customers.
For Hollister customers outside the Los Angeles, Chicago and New York markets, a PS4 download of the game will be available in 100 of Hollister’s stores, or online, with a purchase of $100 or more while supplies last.
“We’re constantly seeking opportunities to provide authentic engagement with our customers that align with their interests. We’re looking forward to bringing this unique experience to our customers,” said Michael Scheiner, senior vice-president of marketing at Hollister. “These events will create a collaborative, inclusive group activity for all customers to connect with our brand, and each other.”
“We’re looking forward to teaming up with Hollister and celebrating the launch of Crash Team Racing Nitro-Fueled. We think the sense of fun and friendly competition that CTR is all about will truly resonate with Hollister’s audience, and we’re excited to help bring it to life in their stores,” said Michelle Fonseca, vice-president of product marketing at Activision.