Justice, the tween retailer, announced its Live Justice Awards are back for year two, and the LEGO Group and Girls on the Run are on board.
The Live Justice Awards aims to recognize and celebrate girls who are making a difference in their local communities and inspiring others to do the same. This year’s awards will be hosted by Breanna Yde and will feature performances and appearances by today’s top tween stars and YouTube sensations, World of Dance’s Crazy 8’s; Sophie Michelle; Nicole Laeno (Dance Off: Juniors); the GEM Sisters; Jessalyn Grace; Dylan Conrique; Gavin Magnus (DreamWorks’ When Sports Collide); Rykel Bennett; JustJordan33; Maya Penn, ecodesigner and CEO of Maya’s Ideas; Connor Finnerty (Dance Off: Juniors); gymnast Katie Donnelly aka Flippin’ Katie; D’Ambrosio Twins (The Young & Restless); Merrick Hanna (Fox Family Entertainment Dance Squad); and more.
The Live Justice Awards will take place in Los Angeles on Thursday, June 27 and will stream live on the Justice YouTube channel and on the Justice Facebook page starting at 8 p.m. EDT. In addition to appearances and performances by tween celebrities and influencers, the Live Justice Awards will honor a group of inspirational girls from across the globe who represent the ‘Live Justice Values:’ Live Active, Live Connected, Live Together, Live Smart, Live Positive, and Live Creative. Each of the honorees will share their stories and receive a $5,000 donation made in her honor to a non-profit organization of her choice.
“Last year’s Live Justice Awards demonstrated the importance of recognizing and celebrating the unstoppable power of girls and the incredible difference they are making in their communities,” said Lece Lohr, president for Justice brand. “This year, we’re excited to take the Live Justice Awards to the next level, recognizing even more inspiring girls and partnering with like-minded brands to spread the message that girls can achieve whatever they set their minds to.”
Justice works with Tiny Horse & Elevate to produce the show, and this year, in addition to expanding the show’s talent lineup, Justice is partnering with LEGO Group and Justice’s philanthropic partner, Girls on the Run International.
The LEGO Group will have a major presence at the Live Justice Awards from performances to interactive executions featuring its LEGO Friends line. The LEGO Friends Heart Squad— Laeno, Michelle, JustJordan33, Bennett, and Donnelly— will present a LEGO-sponsored award to one real-world builder. Michelle will sing her new song “Perfectly Imperfect” and Laeno will perform a dance routine. Attendees at the show will also have the opportunity to get hands-on with LEGO bricks. Through the partnership with Justice, the LEGO Group aims to engage even more girls in the lifelong benefits of construction play, creativity, and problem solving.
“The LEGO Friends Heart Squad inspires girls to put more heart in the world and build each other up with positivity,” said Michael McNally, senior director of brand relations for LEGO Group. “Given that the Live Justice Awards celebrate real-world girls who are unstoppable, it’s the perfect occasion to partner in order to inspire even more girls to share their skills and passions with their communities.”
For the second year, the awards will aim to raise awareness for Girls on the Run International, a physical activity-based youth development program for girls in third through eighth grade designed to develop and enhance girls’ competencies to successfully navigate life experiences. To date, Justice has raised more than $2.8 million in donations for the organization.
“Girls on the Run is thrilled to participate in the Live Justice Awards again this year,” said Liz Wian, senior director of development for Girls on the Run. “The show celebrates the unstoppable power of girls and is beautifully aligned with our mission to inspire girls to be joyful, healthy and confident. We are especially honored that the Live Justice Awards will spotlight our program participants and how they are activating their limitless potential to make a difference in their communities.”
Fans can experience more exclusive content of the awards show and a behind-the-scenes look through the Live Justice app, available on the App Store and Google Play.