Viacom has partnered with Emerge Gaming, the developer and operator of online eSports and casual gaming tournament platform and lifestyle hub ArcadeX for the phased international rollout of NickX, a kid-focused eSports interactive tournament platform.
The NickX platform will showcase content from Nickelodeon, allowing for brand affiliation through extended engagement hours and unique product retention. It will be based on Emerge Gaming’s ArcadeX technology.
The platform will be freely accessible through the Nickelodeon web app, Android app and iOS app and available on all devices. Monetisation will be through brand take-up, premium subscriptions, in-app subscriptions and advertising across the platform.
Bert Mondello, chairman of Emerge Gaming, said, “We are delighted to partner with Viacom in the delivery of this new kids focussed eSports platform. Viacom represents the absolute best in terms of a portfolio of leading global brands with global reach and represents the first leading brand targeted to partner with Emerge Gaming.
“Emerge Gaming will deliver NickX for Viacom’s Nickelodeon, the leading entertainment brand for kids. Working with Nickelodeon will give Emerge Gaming access to unrivalled content for kids. The strategy is to provide kids with educational content through the NickX gaming platform whilst creating an engaging gaming environment.”
The partnership with Viacom marks Emerge Gaming’s first brand partner for the ArcadeX launch.
The NickX launch is scheduled for early July. In the interim, the company will continue to seek agreements with other leading international brands as well as develop its partnership with iCandy to capitalize on cross-promotion opportunities across iCandy’s 350 million users.
Emerge Gaming will work diligently with its brand partner to finalize a long form agreement, the launch date, marketing campaign and rollout of NickX. It expects to provide further detail in this in the coming weeks, leading up to launch.