Real Deal

Jakks Signed for Men in Black 3

As we first reported in June post Licensing Show, Jakks Pacific has been named as worldwide master toy licensee for Men in Black 3 by Sony Pictures Consumer Products. Jakks will manufacture, distribute, and market a line of toys and products based on the 3-D action comedy film starring Will Smith, Tommy Lee Jones, and Josh Brolin.

The agreement, which covers the Men in Black franchise, includes action figures, accessories, playsets, roleplay, youth electronics, novelties, games and puzzles, Halloween costumes, and more. Jakks expects to launch its Men in Black 3 product line in spring 2012 to coincide with the film’s May 25, 2012, worldwide release.

Cody Direct for Yak Pak Bedding

M!KE Licensing announced that Cody Direct has been appointed the exclusive licensee for Yak Pak bedding. The Yak Pak domestics lifestyle collection will consist of: decorative bedding, blankets, throws, indoor slumber bags, sheets in all thread counts and fabric constructions, soft storage, novelty pillows/cushions, and accent rugs.