Royaltie$ Marketplace: HGTV

In 1991, Ken Lowe, then a Scripps broadcast executive (now CEO and president of E.W. Scripps Company), had an idea for a new network centered on home and garden programming. So he drew a house. But this was no ordinary house. Featuring rooms representing different concepts for home- or garden-related programs, it marked the foundation for Lowe’s successful pitch to Scripps in 1992. The now-leading network in home and lifestyle programming Home and Garden Television (HGTV) debuted in 1994.

Today, HGTV reaches more than 99 million U.S. households, with licensed programming airing globally in 69 countries and territories. Select programs are even available to service personnel through American Forces Radio and Television Service.

In 2009, Scripps signed The Beanstalk Group to develop a line of HGTV Home licensed products and build new partnerships, which has allowed HGTV to promote product through its programming. Serta, which offers HGTV Green Home licensed mattresses, was made HGTV’s exclusive mattress supplier for the annual HGTV Green Home sweepstakes. A multi-year marketing partnership with Disney Destinations this year will further leverage the brand through in-park events and features, such as the 75-day Epcot International Flower & Garden Festival. Plans are also underway with Hearst Magazines to test-launch HGTV Magazine, which will cover popular themes from HGTV programming as well as new content.

  • Sherwin-Williams: HGTV Home


    Sherwin-Williams offers the exclusive HGTV Home by Sherwin-Williams line, now available in 3,000 store locations. The line features eight unique color collections, durable and low-odor paint, and smart painting tools.

  • Shaw Industries: HGTV Home Flooring

    Shaw Industries:

    HGTV Home Flooring by Shaw features a line of carpet, hardwood, laminate, and area rugs. It also includes green offerings such as Shaw’s Anso nylon and Epic hardwood.

  • Serta: HGTV Green Home Collection


    The HGTV Green Home Collection by Serta is a collection of eco-friendly mattresses. Mattresses feature an advanced innerspring system made from 95 percent recycled steel coils, soy-infused foams, and organic cotton and linen fabrics.

  • Victoria Classics: HGTV Home Collection

    Victoria Classics:

    Victoria Classics features an HGTV Home collection of fashion bedding and window treatments. Items include coverlets, comforters, bedspreads, duvets, sheets, shams, toss pillows, drapes and curtains, window panels, and sheers and valances. Styles include unique designs as well as solid patterns.

  • MeadWestVaco: HGTV Home Project Manager Wall Calendar


    From MeadWestVaco is a line of HGTV-branded paper-based storage and organization products including The HGTV Home Project Manager wall calendars. The calendars include monthly expert tips on organizing and decorating. Reminder stickers and a magnetic planning chart are also included for chore and project scheduling.

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