Cra-Z-Art Seals Nick Slime Deal
Cra-Z-Art announced a strategic licensing agreement with Nickelodeon to market and distribute Slime kits in the U.S. The slime kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network’s iconic green goo. Available this March, slime will also come in a variety of colors and textures, including glitter, neon, and glow-in-the-dark.
CPLG, Tycoon Form Alliance
DHX Media’s full-service international licensing agency, CPLG, has joined forces with Latin American licensing agency, Tycoon, to create a global strategic alliance designed to leverage their respective strengths in their regional markets and maximize key brand opportunities across both agencies.
The alliance aims to provide a one-stop-shop licensing solution for brand owners and retailers looking to work with best-in-class partners in licensing, covering all aspects of content, brand development, retail management, sourcing, branded promotions, and live events across Europe, the Middle East, Africa, North America, and Latin America.
Jakks Renews Disney Licenses
Jakks Pacific announced a multi-year licensing agreement renewal with Disney Consumer Products and Interactive Media in China for merchandise rights for several entertainment properties.
The agreement includes more than 50 Disney entertainment properties such as Disney Princess and Disney Frozen for large doll category, plus new entertainment properties such as Disney’s Moana, and Disney’s Beauty and the Beast in the large doll category; several properties for dress-up and roleplay; along with a deep library of classic and new entertainment properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.
HeForShe, Boy Story Team for UN Women
HeForShe, the UN Women’s global solidarity movement for gender equality, has teamed up with start-up company Boy Story to launch two special-edition action dolls named Billy and Mason.
“Children learn through play,” says Phumzile Mlambo-Ngcuka, under-secretary general and executive director of UN Women. “If we teach children from the earliest ages that girls and boys should act and be treated differently, we are setting them up for a life of inequality. We want the opposite; where all children, no matter their gender, see girls and boys as peers with exactly equal rights, and choices that are wide open.”
The dolls are part of the HeForShe Equality Line, a cause marketing initiative between HeForShe and ethical brands. The dolls are available now at www.boystory.com and proceeds raised will go towards UN Women’s programmatic work on women and girl’s empowerment globally.