Real Deal

Yu-Gi-Oh! Appoints New Sub-Agent in France

4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the Yu-Gi-Oh! brand outside of Asia, appointed MJA Licensing as the new sub-agent to represent the Yu-Gi-Oh! franchise in France.

“4K Media is pleased to welcome MJA Licensing to the Yu-Gi-Oh! family and look forward to working together to grow the reach and longevity of this powerful franchise,” says Jennifer Coleman, 4K Media’s vice-president of licensing and marketing. “MJA brings a depth of market expertise, experience and knowledge that we hope will benefit the Yu-Gi-Oh! brand in this region.”

MJA Licensing, with extensive licensing experience and knowledge of France’s main distribution channels, comes aboard as a sub-agent in France and several French-speaking territories. As anime continues to be a popular entertainment genre in the territory, MJA hopes to capitalize on Yu-Gi-Oh!’s position as a leading anime property to grow the licensing and merchandising opportunities for the brand.