PEZ Gets the Funko Pop! Treatment
PEZ Candy announced a licensing partnership with Funko to create a new line of PEZ candy dispensers featuring Funko’s Pop! Vinyl style. The line will be sold exclusively in the U.S. and Canada by Funko, which will license the PEZ name for the new launch. The deal was brokered by PEZ’s licensing agency, Lisa Marks Associates.
Funko will design and manufacture its Pop! heads and integrate them with the classic PEZ candy dispenser. The new Pop! PEZ dispensers will be sold in a collector window box suitable for display. The line is expected to hit mass in early 2018.
IWM, Bradford Exchange Team for Gifts, Collectibles
Britain’s Imperial War Museums (IWM) has granted rights to the Bradford Exchange to create a range of licensed products based on items and assets from the IWM Collection. Bradford’s IWM products will be sold direct to consumers in the U.S. and Canada as well as in the UK and Eire. The line will include gifts and collectibles.
The deal was brokered by Spotlight Licensing and Brand Management, Inc. on behalf of the Imperial War Museums.