Real Deal

top-wing-takes-flight-logoNickelodeon, Hasbro Partner for Top Wing Toy Line

Nickelodeon and Hasbro announced a strategic partnership for the network’s new preschool series Top Wing, produced by 9 Story Media Group. The product line, which includes figures, vehicles and plush inspired by the show’s four best friend rescue birds, will launch in the U.S. this fall, followed by international markets in spring 2019.

Hasbro’s PLAYSKOOL Top Wing product line will let preschoolers join the Top Wing team and go on action-packed rescue missions with figures, mission-ready vehicles, playsets and plush, all inspired by the characters and adventures on the show.

Top Wing follows four best friend rescue birds Swift, Penny, Rod, and Brody that are training to earn their wings at the Top Wing Academy on Big Swirl Island. The series follows the team of eager young birds as they work together to help their island community, go on adventures, and earn their wings as full-feathered rescue birds with the help of their mentor Speedy and unique turbo-charged vehicles and high-tech gadgets.

utter nonsense family print (2)PlayMonster Picks Up Utter Nonsense! Distribution

PlayMonster adds to its game portfolio with the acquisition of Utter Nonsense!, The Hilarious Accent Game. Originally launched on Kickstarter before hitting Target shelves, the game combines silly accents or voices with even sillier phrases and is now available in two editions, Utter Nonsense: Family Edition and Utter Nonsense: Naughty Edition for players 17 and up.

PlayMonster will showcase Utter Nonsense!, The Hilarious Accent Game during Toy Fair. Each edition includes 50 Accent Cards and 450 Phrase Cards.

Green Toys Signs First Licensing Deal, Adds Sesame-Themed Product for 2018

Green Toys will unveil its Sesame Street-branded outdoor activity sets at Toy Fair. As part of the licensing agreement with Sesame Workshop, the eco-friendly line will launch seasonal products this spring with characters Elmo and Abby Cadabby, with additional offerings this fall.

The Green Toys Sesame Street Collection will launch with three new outdoor activity sets, including the Abby’s Garden Planting Activity Set, which lets kids watch nature at work while growing their very own garden; the Elmo and Abby Watering Can Outdoor Activity Set, featuring activities that explore matching, patterns, coloring, and more; and the Elmo Explores Outdoor Activity Set. This four-piece set includes a bucket, rake, shovel, and the Elmo Explores Activity Guide, which encourages kids to ask questions, find shapes, investigate opposites, and more.

helloneighborMcFarlane Brings to Life Hit Video Game Hello Neighbor with Toy Line

tinyBuild has tapped McFarlane Toys to create action figures and construction sets of the hit video game Hello Neighbor that will be available at retailers this fall. The deal was brokered by Evolution USA, the global licensing agent for the Hello Neighbor brand.

Hello Neighbor is a stealth horror game about sneaking into your neighbor’s house to figure out what horrible secrets he’s hiding in the basement. But the game isn’t as simple as that. It features complex puzzles and an advanced AI that challenges players in different ways. The game has also become a YouTube hit, amassing more than 1 billion views for content creators.

McFarlane Toys will stay true to the animated style of the upstart indie game with attention to detail. McFarlane Toys will roll out construction sets based on the scenery seen in the game as well as four fully-posable action figures. The Hello Neighbor action figures are available at major retail locations beginning this fall.