Real Deal

CPLG Secures New Hatchimals Licenses in UK

Following CPLG’s appointment by Spin Master Ltd. to represent Hatchimals, the agency has secured a number of licensees across key categories in the UK.

Fashion UK is on board for children’s daywear and swimwear, with the first ranges due to launch for spring/summer. SAMBRO is developing a range of arts and crafts and stationery products, including stationery-filled craft eggs and magnetic scribblers, as well as bags, luggage and backpacks with two-way sequins to reveal the Hatchimal inside the egg.

SAMBRO is also distributing U.S. licensee Wish Factory’s range of clip-on plush, which is available now at all major toy stores.

Zak UK is on board for lunchware, dinner and drinkware sets, launching for fall.

MV Sports showcased its range of bikes, scooters, skates and protection gear at London Toy Fair last month, with product due to launch at retail later this year.

In health and beauty, Corsair is developing a range of toiletries and cosmetics, including lip balms and nail varnish launching in time for holiday.

Fans will also be able to hold their own Hatchimals-branded party with party paperware supplies from Unique Industries, available at retail in the coming weeks.

In addition to existing book publisher Penguin Random House, two magazines publishers are now on board: Immediate Media for a standalone monthly magazine (June 2018), and DJ Murphy for Hatchimals content in its compilation magazine, Mixit, which has a readership of 30,000.

USAopoly, Project Raygun Partner for Samurai Jack Game

USAopoly Inc., announced a partnership with Adult Swim division and Project Raygun to release a new board game based on the animated series, Samurai Jack.

Set to release this summer, the upcoming title is the first hobby game based on the Samurai Jack license. The concept of the game lines up with the time travel premise of the series.

Based on the fifth and final installment of the series, Samurai Jack: Back to the Past picks up the title character’s mission to return to the era before the reign of his adversary, the evil demon Aku. Jack’s friends accompany him along a path, comprised of various locations from the series, to defeat villains and finish with the most Honor. Winning requires utilizing Allies, Traits, and Weapons while guarding Jack’s Sanity, mirroring the show’s episodes.

Samurai Jack: Back to the Past will feature custom sculpted movers for Jack, Aku, Ashi, and more. It will retail for $34.95 this summer and accommodate 2-5 players, ages 13 and up.