Real Deal


Studio71 Tapped to Managed Feisty Pets’ YouTube Series

William Mark Corporation (WMC) in conjunction with Surge Licensing has teamed up with Studio71 to manage Feisty Films, the Feisty Pets YouTube series.

In the series, the seemingly docile pet characters unleash their surprise emotions bearing fangs, wagging tongues, and sarcastic grins throughout episodes while poking fun at the absurdities of the everyday world.

Studio71 is a multi-platform premium content studio with more than 11 billion monthly views globally. Studio71’s roster includes Tyler Oakley, Lilly Singh, Grace Helbig and Rhett &Link. Feisty Films joins the Studio71 network. WMC, Surge, and Studio71 have plans to further grow the relationship around Feisty Pets in due time.

“The Feisty Pet brand went through a transformative year in 2018, bringing on key partners such as Scholastic and Jazwares, establishing a huge footprint in both publishing and toys,” says Surge Licensing’s Vice-President Elan Freedman. “Studio71 is joining the greater Feisty Pets family, as our digital media partner, becoming the 3rd pillar of an expansive worldwide brand and world building campaign. From here, the brand’s trajectory is limitless.”

The Feisty Films series is created and produced by WMC’ President and CEO Mark Forti, who launched the first Feisty Pets interactive toy in 2016.