Real Deal


ChizComm to Rep Wow! Stuff

ChizComm announced a new agency partnership with Wow! Stuff.

Joining its roster of toy, technology, lifestyle, and children’s entertainment clients, ChizComm will represent Wow! Stuff as its retained marketing and communications partner.

Building on Wow! Stuff’s lineup of licensed products, ChizComm will manage consumer marketing programs and strategy for Wow! Stuff globally, alongside teams in each market to combine execution efforts.

Established by entrepreneur and CEO Richard North, and co-founders Kenny McAndrew and Dr. Graeme Taylor, Wow! Stuff has been recognized as a Virgin Fast Track 100 company and is a leading toy company in Europe with three-year CAGR of more than 60 percent. Wow! Stuff will utilize the expertise of the ChizComm team in supporting all upcoming product releases. ChizComm will develop and execute strategies surrounding the launch, promotion and consumer awareness of Wow! Stuff’s brands.

“ChizComm’s experience in the children’s entertainment and toy space is exactly what we were looking for in an agency partner,” says North. “We are a product development company that is driven by innovation. We have been searching for an equally innovative consumer marketing agency, and I believe ChizComm are certainly that. Following the TOTY award nomination for our Harry Potter Mystery Flying Snitch we are excited at the prospect of working with ChizComm to let more consumers know about our new releases in pop culture innovative toys in 2019 and onward.”

ChizComm and Wow! Stuff’s partnership is effective immediately ahead of new York Toy Fair.