Global agent White Space Entertainment (WSE) and sub-agent CPLG have brokered an assortment of licensed merchandise deals in Europe for the animated film franchise UglyDolls, from Robert Simonds’ global next-generation media company, STX Entertainment.
New licensees signed to the franchise in the UK include Centum Publishing for book formats including movie novelization and chapter books; Signature Publishing creating a one-shot magazine; Spearmark International for lunch ware and lighting; Danilo developing a range of greeting cards and calendars; and Kokomo for a range of health and beauty products. Whitehouse Leisure will develop a range of amusement plush and novelty products, C&M Licensing will develop a range of nightwear and underwear, and Roy Lowe are on board for socks, with further apparel deals in the final stages of negotiation. Rainbow Productions will also be producing the costume characters and managing UK live appearances.
Character World and BIP have signed multi-territory deals for bedding and home textiles, and confectionery respectively. Sambro International is also on board for stationery, arts and crafts, and bags for UK and Benelux.
In Benelux, Van der Erve will produce a range of apparel and accessories. Texco will develop curtains and roller blinds. Jacob Company is on board for back-to-school products and Ben Veldkamp will manage costume character appearances in the region.
In Iberia, Airval will develop a health and beauty range, Stor are signed for lunch ware, and Tasty & Unique are on board for cookies, confectionery, milk and healthy snacks. Karactermania and KStationery will develop a back-to-school stationery and bags range for Spain and Portugal respectively. Penguin Random House will create a movie book and story books for Spain.
In other markets, NICI will develop a range of stationery and gift products for Germany and France, Stamatis are on board for apparel, accessories and tableware for Greece, and Giovas will create a back-to-school and stationery range for Greece & Malta.
STX Entertainment’s motion picture division STXfilms will release UglyDolls in theaters on May 3, 2019. An animated series is also underway with a 26-episode series order from premium streaming service Hulu, and Hasbro joined early on as global master toy licensee.