Licensing New Product

Disguise, Pokémon Company Ink New Costumes Deal


Disguise, a division of Jakks Pacific, announced a new multi-year licensing agreement with The Pokémon Company International. Under the terms of the agreement, Disguise will design and manufacture Halloween costumes and accessories for children, tweens and adults featuring popular Pokémon characters Pikachu, Eevee, Ash Ketchum,  and more.


The licensing deal is based on the popular Pokémon animation and includes the U.S. and Canada. The costumes are slated to launch this fall, timed for Halloween.


“Pokémon is as popular as ever and we’re excited to help fans of all ages ‘become’ many of the most beloved characters from the franchise this Halloween. This is one of the world’s most iconic brands and we’re thrilled to create fun and innovative costumes and accessories for the whole family to wear.“ says Tara Hefter, executive vice-president and general manager of Disguise.