Socially-Conscious Brands Launch Sesame Street 50th Anniversary Collections

As part of Sesame Street’s year-long 50th anniversary celebration, Sesame Workshop is partnering up for new lifestyle collections that support those in need with buy-one give-one initiatives and outreach programs.

Launched globally this month, Sesame Street x TOMS’ latest collaboration offers a 17-piece collection of shoes for women, kids, and toddlers. New styles feature 3-D embellishments, prints, unique appliques, and other details inspired by Sesame Street’s fan-favorite characters. The collection launched in TOMS retail locations, on, and in brick-and-mortar stores around the world, supported by in-store signage, and dynamic window displays. For every pair purchased, TOMS will provide a pair of shoes for a child in need through their One for One program, which has given more than 86 million pairs of new shoes to the people who need them most.

Following an initial successful collection last year, sock brand Bombas will debut new Sesame Street x Bombas collections for summer and fall. The Bombas co-founders also appeared in a video alongside Cookie Monster to support Sesame Street’s new family homelessness initiative and the brands’ shared commitment to bringing awareness to the issue and its impact on families. The summer collection, launching this June, will focus on the bold colors and furry textures of the iconic Sesame Street characters with options for the whole family. For each pair of Bombas socks sold, the company gives a pair to someone in need; to date, they’ve donated more than 15 million pairs of socks to homeless shelters in the U.S., and for the Sesame Street x Bombas collection, all donation socks will go to families experiencing homelessness.

Earlier this year, Out of Print released a line of apparel for adults, toddlers, and babies that features classic illustrations from Sesame Street books. Multiple collections will roll out throughout the year—spanning totes, pouches, enamel pins, socks, and clothing for all ages, and featuring artwork from beloved titles like The Sesame Street Together Book and How to be a Grouch. Out of Print has donated more than 3 million books to communities in need and supported a variety of literacy initiatives.

In June, DIFF Eyewear will debut a line of handcrafted sunglasses and blue light-blocking glasses for kids and adults. The Sesame Street x DIFF collection will feature subtle hints of the muppets from Sesame Street and will be elevated by an online influencer campaign. For every pair of DIFF sunglasses purchased, DIFF donates a pair of reading glasses to someone in need. Since 2015, DIFF Eyewear has donated more than one million pairs of reading glasses.