Licensing New Product

McFarlane Toys Signs Global Deal for DC Multiverse


McFarlane Toys entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to create DC Multiverse collector figures for mass and specialty.

Beginning early 2020, McFarlane Toys will bring dozens of characters from DC comic books, video games and feature films(think: Batman, Superman and Wonder Woman) to life as 12-inch and six-inch ultra-posable action figures, along with related accessories and vehicles branded to the DC Multiverse.

“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”

The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.