Silvergate Media’s ‘Hilda’ Secures GUND as Toy Partner

Silvergate Media signed GUND, owned by Spin Master, as the first licensing partner for its new Netflix animated-adventure TV series, Hilda.

Targeting girls and teen fans, GUND will develop a line of plush, accessory, and giftware products for the series, which launched on Netflix in September 2018. The range will hit shelves in the U.S. in early 2020, before rolling out to additional markets.

Hilda snagged awards for Best Animated TV Production for Children, Character Animation, and Writing for an Animated TV/Broadcast Production in the 2019 Annie Awards, making it the most-awarded TV series of the evening.

Co-produced by Silvergate Media and Mercury Films, Hilda is now available in 130 countries on Netflix’s global platform and Silvergate is currently lining up FTA broadcasters for the show. The stunningly animated thirteen 22-minute episodes from series one, aimed at kids ages 6–11, features the voice talents of Game of Thrones’ Bella Ramsey in the title role of Hilda and a theme song by Grimes. The series debuted on Netflix in September and secured a second season commission within a month of launch.

“We’re huge fans of Hilda and admire the magical connection she has created with adults and children,” said Ronnen Harary, Co-Founder, Chairman and Co-CEO of Spin Master. “GUND has been bringing beloved characters to life in plush form to hug, hold and play with for more than a century and we’re honoured to be able to bring Hilda from the screen to playrooms globally.”