Licensing Licensing Expo

2019 International Licensing Awards Winner Announced


Licensing International (LIMA) revealed the winners of the 2019 International Licensing Awards following day one of Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.


For the first time, the submission and judging process for the awards took place entirely online, resulting in a more internationally diverse group of nominees and winners than in years past. More than 600 entries were judged by 150 executives in 18 countries.


The awards also honored Pam Lifford, president, Warner Bros. Global Brands & Experiences, and Michael Stone, chairman and co-founder, Beanstalk, as the newest inductees into the Licensing Industry Hall of Fame.


Eight new licensing professionals were also named Risings Stars in the industry:

  • Barbara Adu of PEZ Candy
  • Sophie Booth of Brandgenuity
  • Nemo Bussu of KIDdesigns
  • Hélène El Arouni of TF1 Entertainment/Licenses
  • Pablo Franco of International Management Group
  • Sophia Hunter of
  • Mireille Maragakis of KMPG
  • Kalle Törmä of Flowhaven


Here are the winners of the 2019 International Licensing Awards:



Apparel & Accessories

Spirit Halloween for the Fortnite costumes and accessories range

Appliances, Automotive, Hardware

Ion Audio for the Ford Mustang LP record player

Toys, Games, Novelties (0-12 yo)

(Tie) Lego for the Harry Potter range AND Jazwares for the Fortnite Llama Loot Piñata

Apps, Software, Video Games

Kano for the Harry Potter Coding Kit

Food & Beverage

The Ruprecht Company for the Tony Roma’s range

Health & Beauty

ASOS/CREA Cosmetics for the Crayola Beauty Range

Home Décor

Crate & Kids for the Sesame Street furniture and décor range

Publishing, Back-to-School

Moleskine for Super Mario notebook and stationary range

Toys, Games, Novelties (13+ yo)

Hasbro for Fortnite Monopoly


Art/Design, Celebrity Fashion

The Very Hungry Caterpillar / World of Eric Carle by Eric Carle Studio, LLC & The Joester Loria Group

Digital, Apps

Fortnite by Epic Games


The Goodyear Tire & Rubber Co. by The Goodyear Tire & Rubber Co.

Entertainment/Character – Animated

L.O.L. Surprise! by MGA Entertainment

Entertainment/Character – Live-Action

Harry Potter by Warner Bros. Consumer Products

Food/Beverage, Restaurant

Hershey’s Reese’s by The Hershey Company

Sports & Collegiate




Best Licensed Promotion

Home Alone Again by 20th Century Fox / Google Assistant

Best Licensed Collaboration

The Peanuts Global Artist Collective by Peanuts Worldwide

Best Experiential or Location-Based Initiative

Camp Master Chef by Cerdanya / Endemol Shine North America

Best Retailer

Galéries Lafayette for Wizarding World

Corporate, Lifestyle, Fashion, Sports Brand Initiative

Forever 21 for Coca Cola

The Newcomer Award

Fortnite by Epic Games

Community Choice Award

Funko for Warhammer 40,000 figurines