Licensing Licensing Expo

Jazwares Names Master Toy Partner for Sony Picture’s ‘Vivo’


Jazwares announced its collaboration with Sony Pictures Consumer Products as the master toy licensee for Vivo, the upcoming animated musical film featuring 11 songs written by Lin-Manuel Miranda.


Jazwares and its wholly owned subsidiary First Act, the category leader in real musical instruments scaled for kids, will work to bring the music of the film to life for young fans through an expansive toy line. Jazwares’ toy line will hit shelves in fall 2020 at retailers around the world featuring figures, playsets, plush, and a line of First Act musical instruments.


“We couldn’t imagine a better fit for Vivo than Jazwares. Their love for music and ability to create great products will allow fans to bring the magic of Vivo home,” said Jamie Stevens, executive vice-president, Sony Pictures Consumer Products.


“Finding a property as committed to the importance of music in a child’s life as we are is a special, connected experience for us. Our line will bring to life Vivo’s journey from Havana to sunny South Florida! Consumers can look forward to products that bring lush settings and vibrant characters to life incorporating music every step of the way,” says Laura Zebersky, chief commercial officer at Jazwares.


Vivo is set to debut in US theaters on November 6, 2020.