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American Greetings Interactive Partners with Comedy Time Comedy Time, the leading provider of short-form comedic content for mobile devices, broadband and cable, has joined forces with American Greetings Interactive, the online division of American Greetings Corp. to offer a new collection of funny e-cards. The new line, now available at www.AmericanGreetings.com, includes both live and studio performances from some of today’s up and coming stand-up comics and sketch performers, all…

Hassenfelds Make LIMA Hall of Fame Alan G. Hassenfeld, chairman of the executive committee and former chairman of the board of Hasbro, Inc., and the late Stephen Hassenfeld, CEO and chairman of the board until 1989, have been selected for induction into the International Licensing Industry Merchandisers’ Association (LIMA) Licensing Industry Hall of Fame. The induction ceremony will take place on June 8, 2010, at the second annual LIMA Opening…

Material Girl Creates Line for Macy’s with Iconix Iconix Brand Group, Inc., and Madonna have announced the formation of MG Icon LLC, a joint venture to be owned 50 percent by Iconix and 50 percent by an entity controlled by Madonna and Guy Oseary, according to a statement released by Iconix. MG Icon will develop and explore global business initiatives including the creation and acquisition of brands. MG Icon has…

Neil Patrick Harris Gets Role in The Smurfs It has been reported on the internet for the past week that actor Neil Patrick Harris (of Doogie Howser, M.D.; How I Met Your Mother; and Harold & Kumar Go to White Castle) has been cast as a human character in the upcoming Smurfs movie from Sony. He will reportedly shoot the part this April while on break from filming How I…

A License for The Bold and the Beautiful Brand management and marketing company, Paid, Inc., and The Bold and the Beautiful have appointed Stone America, LLC to develop and license the soap opera The Bold and the Beautiful for fashion lifestyle merchandise, to include home, apparel, and beauty products. The CBS drama series, which for 23 years has focused on the lives of a Beverly Hills fashion dynasty, captures the…

Burger King in Pinkalicious Promotion Burger King Corporation partnered with Pinkalicious and HarperCollins for a spring 2010 campaign that launched on March 1 featuring Pinkalicious, the top-selling children’s book property. The Joester Loria Group is the exclusive worldwide licensing agency representing Pinkalicious. With the purchase of a Burger King Kids Meal, Burger King customers will receive one of four premiums including a Pinkalicious figurine with ring comb, a Pinkalicious wand,…

United Media Signs Poptropica United Media announced that it will serve as merchandise licensing agent for Poptropica (www.poptropica.com), a virtual world for young kids. Targeting 6-12 year olds, the licensing program will initially focus on toys, apparel, and room décor. Poptropica’s content is developed under the creative direction of Jeff Kinney, author/illustrator of the bestselling book, and soon-to-be movie, Diary of a Wimpy Kid series. Kidz Bop in Applebee’s Promotion…

Parents Magazine Teams with Manhattan Toy Parents Magazine (circulation 2.2 million) announced during Toy Fair that it is teaming with Manhattan Toy to develop a new line of contemporary products for children. The new Parents line of toys is expected to debut at the ABC Kids Expo this October. The line will launch with a collection of developmental toys for preschoolers. The toys will be designed to encourage musical interests,…