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Boo, The World’s Cutest Dog Adds Puzzle Partner

Spotlight Licensing and Brand Management granted Buffalo Games the right to produce jigsaw puzzles featuring images of BOO, The World’s Cutest Dog and his canine friends.


“We are looking forward to working with Buffalo Games and helping them choose from the vast library of adorable BOO images available to them in order to create some truly beautiful, premium-quality jigsaw puzzles which BOO fans, dog lovers, and puzzle enthusiasts everywhere can enjoy,” says Spotlight Licensing and Brand Management President Carole Postal.


BOO, The World’s Cutest Dog is a worldwide internet star with more than 16 million Facebook likes and followers as well as nearly 600,000 followers on Instagram. BOO’s fame and popularity extend beyond social media as well. The pup has been the subject of a series of books, inspiration for a line of top-selling plush by Gund; a media darling featured on Good Morning America, CNN, and QVC; the official spokespet for Virgin Atlantic Airlines and Dr. Dre BEATS; and the star of a wide range of licensed products.