Licensing News

Precious Moments Adds Three Partners to Licensing Roster


The Precious Moments merchandise licensing program continues to expand with the announcement of three new deals brokered by Spotlight Licensing. Recently added licensees include Everyday Kids LLC for infant and toddler bedding, Rauch Industries, Inc. for glass holiday ornaments, and Springs Creative Products Group for fabric by the bolt, yard, and package. These new partners join the stable of current licensees charged with bringing the evergreen Precious Moments brand into new product formats and retail channels. Products from these newly added licensees will roll into retail throughout 2020.

“We are always looking for the right ways and the right partners to strategically expand the range of Precious Moments merchandise available to our fans,” said Elisa McDermott, Vice President of Sales & Licensing for Precious Moments, Inc. “Each of these licensees is a leader within its respective industry and their products will simultaneously complement and build upon the successes of our other Precious Moments licensees.”

Spotlight Licensing has begun working with each of the new licensees to have product ready for availability in 2020.

Everyday Kids LLC has secured the license for Precious Moments branded crib bedding, toddler bedding, and nap mats. The nursery bedding line will include a four-piece crib bedding set (quilt, crib sheets, dust ruffle, and diaper stacker), along with coordinating decorative items, such as a window valance, musical mobile, and bumper pads set. At a retail price of $39.99, the infant bedding set will be priced competitively in the market. At the same time, Everyday Kids will also launch a line of bedding for toddlers which will include a toddler bedding set, sheets set, and a nap mat for little girls ages 2 to 4.

Rauch Industries, Inc. (Christopher Radko and kat + annie) was granted the license to create Precious Moments-inspired glass holiday ornaments. The products will be available in early August 2020.

Springs Creative Products Group has secured the licensing agreement to produce fabric featuring Precious Moments artwork by the bolt, yard, and package.