Licensing News

Firefly Reunited with Paul Frank

Firefly Brand Management x Paul Frank
Firefly Brand Management has been appointed by Saban Brands as a non-exclusive North American agency of record for Paul Frank in select categories, including toys and games, publishing, party goods, stationery, jewelry, food and beverage, sporting goods, and cross-collaborations. Paul Frank is a globally loved and highly noted lifestyle brand that reaches multiple demographics.
Commencing immediately Firefly will be pursuing new licensing partnerships in certain select categories utilizing the iconic Paul Frank designs and core art assets.
“I have always loved this brand since the first time I worked on it back in 2007,” noted Cynthia Modders, CEO, Firefly Brand Management,  I was tasked with bringing Paul Frank from an in-house brand to a full strategic licensing brand and just like back then and still today has  a unique ability to reach fans of all ages from all around the world and is currently celebrating 25-years of creativity and colorful imagination. Firefly is excited to be working with the Saban Brands/Paul Frank team and look forward to bringing a variety of new products to the market for new and existing enthusiasts to enjoy.”