Licensing News

Kraft Heinz Partners with G&S Metal Products

Kraft Heinz x G&S

G&S Metal Products Company, Inc., a leader in the metal bakeware manufacturing industry and a global distributor of cookware and kitchen accessories, is announcing a partnership with The Kraft Heinz Company, one of the largest food and beverage companies in the world. The bakeware manufacturer, in collaboration with Kraft Heinz, will be launching a line of bakeware, kitchen essentials and gadgets centered around popular brands like Kraft Mac & Cheese, Heinz, Philadelphia and more. The deal was brokered by licensing agency, Brand Central.

The idea behind the product designs allow consumers to bring their favorite dishes to life and provide them with the necessary tools to create them in a fun and simple way. The family-friendly product line will feature bakeware, cookware, and gadgets in several brands including Kraft, Cool Whip, Heinz, Jet-Puffed, Philadelphia, Stove Top, Planters, Mr. Peanut, Jell-O, Kraft Mac & Cheese, Kraft Singles, Kool-Aid and Velveeta. The product line will be launching in 2021.