Licensing News

Peugeot Launches Global Licensing Program


Licensing Matters Global (LMG), a London-based, leading global licensing agency, has announced a long-term partnership with Paris-based Peugeot Frères Industrie, a Peugeot Family Group subsidiary in charge of the continued expansion of the brand in various sectors outside of the automotive industry. Under the agreement, LMG will help extend the brand into new categories via strategic licensing and retail efforts.

“We are looking forward to working with LMG to expand our global consumer product offering,” says Christian Peugeot, CEO, Peugeot Frères Industrie. “Gifted with 210 years of entrepreneurial spirit, Peugeot constantly enriches its expertise to create objects and experiences that facilitate everyday life. We believe LMG is the right partner to tailor a program that will instill the Peugeot DNA in new product verticals.”

“We’re honored to be given the opportunity to support Peugeot Frères Industrie’s ambition,” says Michael Kwan, CEO, LMG. “Throughout its history, Peugeot’s inventions –ranging from ground-breaking saw blades to first automobiles, via stylish table mills and robust DIY equipment– have embodied relentless technical ingenuity, timeless elegance and a family spirit,” adds Felipe Noriega, Vice President EMEA, LMG. “We are eager to help expand the legacy of this world-famous brand, through licensing, into objects and experiences that deliver those core brand attributes to consumers”.

The partnership begins in January 2021. LMG are currently seeking partner licensees in selected product categories such as Toys, Garden Power Tools, Camping Equipment, Major Electric Appliances, Sports Equipment, Travel Accessories and Fashion, among others.