Licensing News

Teddy Fresh Unveils Collaboration with Care Bears

Care Bears x Teddy Fresh

LA-based luxury streetwear brand Teddy Fresh unveiled the online release of their Teddy Fresh x Care Bears collection on January 21, 2021, elevating the clothing brand with a collection that showcases its most creatively aspirational work to date. Drawing inspiration from the original 1980s Care Bears animated series, the collection aims to evoke the nostalgia, creativity and authenticity of the Care Bears’ colorful, hand-drawn imagery.

Led by founder Hila Klein, Design Director Chiu Liu (former designer for Nike and Champion), and Director of Production and Development Augie Galan (Supreme, Acapulco Gold), the streetwear brand’s team have brought their signature design and production methods to new heights in the collaboration with Care Bears. High-end textiles and sophisticated production processes like figured jacquard weaving and vibrant all-over printing work together to highlight the colorful palette and hand-drawn charm of the original Care Bears artwork.

“This project originally started from a place of nostalgia. Care Bears represent something so innocent and honest. In particular, the Teddy Fresh team loves the graphics from the earlier animated series with the hand-made watercolor feel. We tried to capture that look in the denim and all-over prints,” said CEO and founder, Hila Klein.

“We’ve always admired Teddy Fresh – they seamlessly blend culture and comfort and create fun, fresh collections time, and time, again. Creating a capsule that brings together the Care Bears and Teddy Fresh Bear seemed like a no-brainer, and we can’t wait to see how fans respond,” said Cloudco Entertainment Head of Global Licensing, Robert Prinzo.

The collection offers a variety of items for both men and women, including a denim set featuring an all-over Care Bears dreamscape print, the fashion label’s signature color block hoodies featuring embroidery of both Grumpy Bear and the Teddy Fresh Bear, and a sweater with an all-over Care Bears heart pattern beautifully recreated in a highly-detailed jacquard weave.