Boat Rocker, licensing agent for preschool series Dino Ranch, recently secured new license partners for the property across kids and family product categories.
The latest licensees include Baby Boom Consumer Products for bedding, High Point Design for hosiery, and Kurt S. Adler for holiday decor in the U.S. and Canada. Meanwhile, Boat Rocker added two new partners for the brand in the EMEA region: costume partner Rubies and publishing partner Kennedy Publishing in the U.K.
“Dino Ranch has been an incredible success since hatching on Disney Junior, where it launched as the #1 preschool show. The Dino Ranch YouTube channel has engaged fans with a staggering 23 million views in seven months,” said Boat Rocker EVP of brand management and content marketing Kate Schlomann. “We’ve seen a huge appetite for the show from viewers, licensees and retail buyers alike.”
Dino Ranch, which was renewed for a second season on Disney Junior and Disney+, recently named Jazwares as its master toy partner, with the toy line hitting shelves this fall.
Schlomann added that Jazwares launched an early drop of its Blitz dino plush from the line on Amazon in the U.S., selling out of the units in less than two weeks.
“We are delighted to welcome another herd of partners to supply young fans with more exciting product across further key categories as public demand is high,” Schlomann said.