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PlayMonster & Hasbro Partner Again in Playskool Deal

PlayMonster Logo Tim Kilpin Global

PlayMonster announced a new deal with Playskool, extending its partnership with Hasbro, kickstarting growth of its preschool category starting in 2022. Together PlayMonster and Hasbro will broaden the Playskool brand with new introductions and reimaginings of its classic products.

Playskool’s best-known lines include the Playskool Weebles, Playskool Glo Friends, Playskool Little Wonders, and the Original MagnaTab.

“I could not be more pleased about the continued and successful expansion of our partnership with Hasbro,” said PlayMonster CEO Bob Wann. “Preschool is a natural and strategic area of expansion for the company following our proven success in both the games and activities categories, and Playskool is a perfect brand to show off what we do best, bringing a fresh approach to universal, classic play.”

The Playskool collaboration marks the third licensing deal between PlayMonster and Hasbro, following Spirograph in 2019 and the Koosh relaunch anticipated this month.

“We’re beyond pleased to expand our work with PlayMonster and to introduce a stellar new line of Playskool toys that will delight both kids and parents,” said Hasbro General Manager & SVP of global consumer products Casey Collins. “The talented team at PlayMonster has demonstrated great skill and creativity in working with nostalgic brands, and we are looking forward to what we see ahead for the line.”

PlayMonster Playskool brands will launch at retail in early 2022.