Licensing News

Cubles Strikes License Deal with Professional Bull Riders


Cubles, known for its collectible, 3D paperboard character, has entered into a licensing partnership with Professional Bull Riders (PBR), brokered by IMG.

Cubles is launching a PBR-branded line featuring four riders with bulls, available now on and, and coming to additional retailers later this month.

Recommended for ages 6 and up Cubles are a 3D mash-up of puzzles, origami, action figures, and collectibles that are manufactured in the U.S. and recyclable. They transform from flat packages to 3D CubleStock characters without any scissors or glue required.

“We’re very excited to partner with PBR on one of our first sports products,” said Cubles chief revenue officer Frank Adler. “PBR is a growing, family-oriented sport that’s a great match for our fun toys designed to bring a hands-on building experience to sports fans – including the young bull riding fans out there.”

Each bull and rider consists of 30 pieces and is articulated to create a bucking action. A western arena-style diorama is included with each set to set the scene and put the bull and rider in the middle of the action.

“Cubles are fun, eco-friendly and creative bull riding toys that educate and inspire,” said John Sohigian, VP of consumer products for PBR. “They’re a great addition to our expanding PBR licensing portfolio.”

The PBR lineup features: Johnny Hollywood riding Afterburn; Laramie Larry on Turbo Twister, Mean Manny riding aboard Blackie Bad Wreck; and T.N. Tina riding Strike Force.