Sesame Workshop, the nonprofit organization behind Sesame Street, promoted Samantha Maltin to executive vice president and chief marketing officer.
Maltin’s responsibilities will now include strategic communications, events, and archives while she retains her CMO portfolio.
“My passion is in creating compelling stories and narratives that invite, engage, and move audiences,” said Maltin. “I am honored to be able to do just that as a steward of this incredible global brand that continues to have such a deep impact on children and families around the world.”
Maltin joined Sesame Workshop in 2019 as CMO to elevate content and key initiatives, as well as strengthen brand engagement with fans, consumers, partners, and donors. In addition to building out data strategy and infrastructure capabilities, advancing audience development and operations functions, and growing brand creative, Maltin developed a new Sesame Street aesthetic for the show’s 50th anniversary.
Her domestic and international experience in the media and entertainment industry spans 20 years, with a focus on brand strategy, consumer engagement, brand creative, consumer products, and business and partnership development.
Before joining Sesame Workshop, she was a partner at Known (formerly Schireson Associates), leading brand marketing and new business development for media and consumer product clients. Before that, she spent four years with A+E networks as SVP and head of marketing for History Channel and H2, in addition to 15 years at Viacom/Nickelodeon, holding senior roles across the organization.
Maltin reports to Workshop president Sherrie Westin.
“Since joining Sesame Workshop, Samantha has elevated our brand and growing portfolio globally, ensuring the cultural relevance and resonance of our beloved Sesame Street, while helping young learners relate to all of our shows and characters,” said Westin. “Her data-driven approach to our mission illuminates our community and humanitarian work, helping us serve more of the children and families who need us most.”