Licensing News

PUMA & L.O.L. Surprise! Reunite for New Footwear

L.O.L. Surprise x PUMA

One year after launching their first collaboration, L.O.L. Surprise! and footwear manufacturer PUMA are working together again on new shoes and apparel.

The PUMA x L.O.L. Surprise! collection arrives spring 2022, consisting of footwear, graphic tees, leggings, hoodies, socks, and more pieces.

Before that launch, PUMA will introduce two sneaker styles in time for the holiday season. Featuring artwork inspired by MGA Entertainment’s L.O.L. Surprise! brand, its Cruise Rider and Future Rider will be available in toddler, kids, and juniors sizes.

The new Cruise Rider style leans into the character Bon Bon’s pastel colors. The detailing draws inspiration from candy swirls and “unicorn” ice cream, decorated with a light yellow bow on the back.

The Future Rider combines the bright neon colors of character V.R.Q.T. with ’80s-style graphics and green shimmer hearts to cater to gamer girls.

The Cruise Rider and Future Rider hit retail November 24, in stores and online at Kids Foot Locker, Foot Locker, Champs Sports, Footaction,, and PUMA’s New York City store.