Licensing Licensing Expo

Licensing Expo Virtual Adds Mattel Execs as Speakers

Licensing Expo Virtual

Mattel president and chief operating officer Richard Dickson along with head of global consumer products and franchise marketing Roz Nowicki will keynote the third day of Licensing Expo Virtual (which takes place August 24-26).

On August 26, Dickson and Nowicki will host a fireside chat, “Mattel and Living its Brand Purpose,” exploring the company’s approach to introducing purpose-driven products from its suite of brands.

“We are proud to represent Mattel at the upcoming Licensing Expo Virtual event this August and speak to a topic that is foundational to our business: delivering purpose-driven products that help shape how children perceive, engage with, and someday, influence the world around them,” said Dickson. “Licensing is a powerful tool that enables us to build brand stories and reach a global audience – Roz and I could not be more excited to share our learnings that attendees can incorporate into their work.”

As keynote speakers, Dickson and Nowicki join executives from Warner Bros. Consumer Products, who will deliver the opening address to kick off the conference on August 24.

The presentation will begin at 8 a.m. PST/11 a.m. EST, followed by a final day of live content including the new digital brand roadshows, retail and sustainability clinics, industry networking, and meeting opportunities with brand owners.

“Year after year, Mattel is an industry leader in delivering new products that not only excite consumers but bring characters and stories to life in a meaningful way,” said Informa Markets VP of Licensing Anna Knight. “We are thrilled to announce that Richard and Roz will impart learnings from their work that spans a full range of toy and entertainment brands across categories.”

In addition to announcing the Day 3 keynote, Licensing Expo Virtual revealed a selection of exhibitors participating in the new digital brands roadshows. Among those participating are:

  • New Exhibitors to the Event with Chan-Chan, Playlife Media, Piney: The Lonesome Pine and Boat Rocker
  • Heritage & Nostalgia with MGM and Art Brand Studios
  • Licensing Around the World with Wildbrain CPLG and Yale University
  • The Live Experience with Penske and Nickelodeon
  • Animation & Anime with Viz Media

Licensing Expo Virtual also confirmed some of the experts as part of the exclusive retail program, composed of ‘Ask me Anything’ live Q&As and sessions on how brand licensing can support your retail business. Speakers for this program include Steven Heller, Founder, The Brand Liaison; Andrew Cohan, Co-Founder/Co-CEO, ACI Licensing; Sharon Weisman, CEO, Power Station Studios; Michael Connolly, Founder & CEO, RetailMonster; Julia Redman, Retail Expert, Buyers Eye; and Ankit Mangal, Director, Wayfair; The Insights Family.

The full agenda for Licensing Expo Virtual can be found here.