Oddbods Toy Line Launches at Target
Oddbods, the Emmy-nominated children’s program from One Animation, heads to the toy aisle with its new toy and plush line, exclusively sold at Target stores nationwide.
Oddbods is a non-dialogue animated series that follows the comedic adventures of seven very individual and quirky friends as they survive the perils of everyday life, where ordinary situations spiral into extraordinary events. Netflix is Oddbods’ exclusive broadcast partner in the U.S. for the show’s seven-minute format, while the short-form sketches can be seen on Hulu, Amazon, YouTube, Kabillion, and Toon Goggles.
The toy line highlights the unique personality of each character and reinforces the importance of celebrating difference and individuality, which is at the core of the brand. The toy line includes the Oddbods Funny Makers Playsets, Oddbods Light Capture Speed & Action Game, the Oddbods Crash Derby, Oddbods three-inch Keychains with sound effects, and Oddbods Buddies plush with built-in sounds and phrases (Fuse, Bubbles, Newt and Pogo).
The Oddbods toy and plush line is recommended for children ages 3and up.
Factory Entertainment to Produce James Bond Collectibles
Factory Entertainment announced the opening of pre-orders for the first of its new high-end collectibles from the official James Bond films.
Starting today, James Bond enthusiasts may pre-order a limited edition prop replica of the Spectre ring worn by Spectre Agents Emilio Largo and Fiona Volpe in the classic James Bond film , Thunderball (1965). The Spectre ring, made from 14K gold over solid sterling silver, with enamel and rhodium elements, is available initially only through Factory Entertainment’s website.
The new high-end collectible is the first of many that Factory Entertainment will release over the next several years, such as collectibles inspired by The Man With The Golden Gun (1974) and Spectre (2015).
Smashers Series 2 to Gross Out at Retail
Series two of ZURU’s Smashers hits retail in October, featuring new collectible figures contained in Smashballs. The new Gross Smashers line features weird, wacky and disgusting characters housed in a Smashball that resembles a dislocated eyeball.
Like series one, kids must smash open the Smashball to reveal the character. There are 100 new creatures to collect, including some in slime.
Once unboxed, kids can battle, collect, swap, and score with their Gross Smashers as each has a Smash Point Value for extended play. Series 2 includes ‘Odd Bodies’, ‘Icky Insects’, ‘Ooze Dudes’, ‘Awful Animals’, ‘Filthy Food’, ‘Toilet Humour’, and ‘Smash Trash’, with rare, ultra-rare see-thru characters and playset exclusive characters to collect.
Aimed at pocket money, treats, and gifting budgets, the line includes the SMASHERS one pack, three pack and eight pack, alongside bigger hero items such as the Puke Pizza Collectors’ Tin and SMASHERS Sludge Bus that unfolds into a bathroom to shoot Smashers into the toilet! All come complete with a Collector Guide.
Extensive marketing support is underway for series two including traditional on- and offline media, unboxing influencer outreach, events, sampling and social media, and retail activations and backing. Additional webisodes and content is also in production for the dedicated Smashers YouTube channel, which has garnered 15.4 million views to date.
Antsy Pants Unveils New Target-Exclusive Collection
Antsy Pants launched a new fall product line, available exclusively at Target.
Along with new Build and Play Kits and creative covers, Antsy Pants introduces gymnastics products and accessories.
The new additions to the Antsy Pants line include the Antsy Pants Balance Beam to practice poised gymnast walks and the Antsy Pants Gym Mat for jumps and stretches. The new collection also features soft woven jump ropes, available in Rocket Ships and Ice Cream Cones themes.
For little performers, Antsy Pants released the new Build and Play Pop Star Stage and Pop Star Microphone, while a new assortment of Antsy Pants Fabric Covers introduce Wild West Jail, Antsy Pants Café, and Puppet Theatre themes. The new all-in-one Build and Play Kits are made with Snap and Click connectors to ensure structures are quick and easy to build and sturdy enough for hours of play, according to the company. Build and Play Kits are currently available in the Clubhouse, Police Station, and fan-favorite Pirate Ship.
Squishmallows Debuts Justice Exclusives
Squishmallows from Kellytoy will debut four new characters exclusively for Justice retail stores.
Two sizes of Squishmallows for Justice will retail for $34.90 (Jumbo) and $14.90 (Mini) and be available in-store and online at www.shopjustice.com this October (additional styles to be announced).
The super squishy new exclusive characters for Justice stores include Bo, a rainbow-colored Llamacorn; Autumn, a brown fox; Daisy, a white rabbit; and Sadie, a blue sloth.
Justice will partner with a Girls with Heart Ambassador to create a video for the brand’s YouTube channel featuring the Squishmallows for Justice.