New Product

ZURU Reveals ZURU Pets Alive, Featuring Booty Shakin’ Llama


ZURU announced the official launch of its new robotics pets brand, ZURU Pets Alive, following excitement surrounding the unveiling of Boppi, ‘The Booty Shakin’ Llama.


Boppi was first spotted on the Toy Fair circuit earlier this year, and has already garnered lots of viral media attention for its rump-shaking and twerking dance moves. Boppi dances to three catchy songs and is set to hit shelves later this year.


Along with Boppi, the ZURU Pets Alive features a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle. The new ZURU Pets Alive line piggy backs off the company’s already popular Robo Alive toy line of robotic creatures and will roll out beginning in June. This follows the company’s recent reports of Robo Alive achieving growth figures of ++500% at retail between Jan-Oct 2018. Robo Alive Attacking T-Rex was in the top 15 Youth Electronic toys sold in October 2018.


The Pets Alive brand will be showcased during Toy Fair New York (booth #2573), February 16-19, 2019.


As with ZURU Robo Alive, ZURU Pets Alive offers a range of high quality, value-driven, interactive toys supported by creative marketing. The company has reported over one million sales across 30 markets of the ROBO Alive Lizard and Snake alone with 50 million views on over 200 organic videos on YouTube.


Boppi, alongside the ZURU Pets Alive Magical Unicorn, will be supported by a heavy marketing campaign across digital, social, TV and influencers.