New Product Toys

Zuru Unboxes Smashers Series 3 Dino


Zuru combines the dinosaur craze and unboxing trend in its Smashers Series 3 Dino line.


The third series in the Zuru Smashers collectible range turns its Smashball into an all-new smashable Dino Egg, housing a selection of mutant, robot, rock-hard fossil dinos and the ultra-rare skull smashers. Once unboxed, children can throw, collect and trade smashers – as each one has its own Smash Point Value allowing for extended play.


There are more than 100 different dino Smashers to collect in a variety of one-pack, three-pack and eight-packs. The range will also include the Smash Rex Playset and Epic Dino Egg.


Fully equipped with silly sound effects and exclusive characters inside, the Smash Rex Playset features a big dino that bites and smashes eggs with the lift of his tail, then poops out Dino Smashers. Kids can rebuild and re-smash with this playset over and over again.


The Epic Dino Egg stands at nearly a foot tall and includes more than 25 different surprises inside. Offering a continued level of play beyond ‘smash’ and collect, a scratch n’ reveal map encourages kids to discover clues to find the fossils inside.  At the end of the excavation, kids piece together the dino fossils to find one of three exclusive smash-o-saur dinos.  The Epic Dino Egg also includes various compounds such as ice age putty, dino dirt sand, ooze slime, fossil rock and fizzy bath bombs as well as six Smash Eggs & a Rebuilder.



The Zuru Smashers Series 3 Dino line hits stores later this month. It will be supported by a 360-degree marketing campaign including TV advertising and sponsorship, digital and social amplification, new content created for owned brand channels, plus a robust PR drive.