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PlayMonster Names ChizComm as Agency of Record


PlayMonster completed their competitive search and has selected ChizComm as its agency of record for digital media strategy, along with PR, events, social media and creative services.


This new partnership complements PlayMonster’s existing relationship with Beacon Media Group, which has successfully managed its media buying and planning for the past three years. PlayMonster will leverage its comprehensive marketing to continue its growth strategies for product lines such as My Fairy Garden, Yeti in My Spaghetti, Automoblox, and more.


“This is an exciting win for our agency,” said Kathleen Campisano, global CMO, ChizComm and general manager, Beacon Media Group. “We look forward to working hand in hand with the PlayMonster team to create and implement compelling consumer-facing marketing campaigns that reach audiences across all platforms. Having the opportunity to raise awareness surrounding the PlayMonster brand and supporting their mission of championing the power of play for children, adults and families is a real honor.”


“We are very excited about our new, expanded relationship with ChizComm,”said Bob Wann, CEO, PlayMonster. “Beacon Media has been a great partner over the past three years and been a key to our recent growth. Now with the synergies from ChizComm and Beacon with the industry changing model of combining media buying with a combined strength in marketing strategy, and PR, Digital & Social marketing, we feel the expanded insights will lead to new and innovative ways to approach our business and aggressive growth plans.”