New Product News

YuMe Reveals Harry Potter Magical Capsules


A spellbinding new Wizarding World™ collectible, the Harry Potter™ Magical Capsules from global award-winning toy brand, YuMe, will be starting to hit store shelves this week. Fans will be able to start collecting their favorite characters at stores across North America including Amazon, Hot Topic, Walgreens, Indigo Books and Music and

There are ten Harry Potter Magical Capsules to collect including beloved Harry Potter characters such as Harry, Hermione, Ron, Luna, Snape and many more. Each character is revealed through an unboxing journey, where witches and wizards alike will magically unlock the seven surprises in each capsule.

“The Wizarding World has always given fans enchanting adventures and magical experiences with strong characters,” said Michael Kwan, CEO of Maxx Marketing. “We are overjoyed to let fans bring home a little bit of that magic with our Harry Potter Magical Capsules. Our new collectible gives fans the opportunity to collect, unbox and experience the magic of the Wizarding World.”

These new Wizarding World collectibles are shaped to resemble the Hogwarts crest and the hidden character inside is unlocked through color-coded, heat, and water-reveal mechanisms. Each of YuMe’s Harry Potter Magical Capsules has seven surprises, including the character, their wand, a pet, and three other surprise accessories.

The Harry Potter Magical Capsules are an extension to YuMe’s successful line of Harry Potter products including YuMe Harry Potter Real Talking Sorting Hat™, YuMe Harry Potter Magical Infinity Gift Box™, a wide selection of plush characters and much more.

Harry Potter Magical Capsules from YuMe will be appearing in store this week and each capsule will retail starting at $9.99 or $19.99 for dual packs.