Communications executive Sara Rosales is joining Jazwares as Senior Vice President of Communications, where she will focus on corporate communications, brand public relations, company philanthropic efforts, collaboration with digital marketing on earned media, and strategic management of the corporate website.
Rosales, who previously was SVP of Communications for medical apparel manufacturer Careismatic Brands, brings 20 years of industry experience, including at toy companies Mattel and JAKKS Pacific.
“It’s easy to see that Sara knows the ins and outs, the people, the process, and the art of maximizing industry, trade and consumer media exposure,” said Jazwares partner Jeremy Padawer. “She will be an essential asset to our team as we further drive meaningful engagement for our phenomenal brands with kids and collectors alike.”
Rosales joins Jazwares amid the company’s expansion into the new categories of costumes and pet toys.
“Sara is a seasoned leader who has successfully driven corporate communication strategies, developed high-performing teams and executed on major initiatives,” said Jazwares President and Chief Commercial Officer Laura Zebersky. “We are thrilled to have Sara along on the journey as Jazwares continues to grow and expand as a whole.”