Little Tikes Hosts Global ‘World’s Biggest Play Date’ Events


In celebration of its 50th anniversary, Little Tikes will host the World’s Biggest Play Date on May 18. The global event invites parents and kids around the world will celebrate the brand’s golden anniversary.


Little Tikes will host multiple tentpole events across 12 cities:

  • Pasadena, Calif.
  • Stow, Ohio
  • South London, London
  • Toronto, Canada
  • Mainz, Germany
  • Frankfurt, Germany
  • Lommel, Belgium
  • Zeewolde, Holland
  • Lima, Peru
  • Athens, Greece
  • San Juan, Costa Rica
  • Panama City, Panama


The Los Angeles-Based Event

The Los Angeles-area event will be the largest of all global events. There will be adult-sized replicas of some of the classic Little Tikes items, as well as traditional Little Tikes products. Bringing the event to life are two Los Angeles-based creative agencies, The Tangent Agency and The Visionary Group.

“Working with MGA and the Little Tikes brand allowed Team Tangent to tap into the kid in all of us,” said Marc Becker, CEO of The Tangent Agency, in a statement. “In a world where everyone is buried in their phones, we had a blast breaking the mold and concepting an on-brand activation that encourages families to show up and play big in celebration of Little Tikes’ 50th anniversary.”


How to Celebrate at Home

Fans who are not able to attend one of the events can host their own party at home with help from which has party ideas, tips, and more to bring to life a World’s Biggest Play Date event.

“Little Tikes is an iconic brand and it’s only befitting that we celebrate 50 years with our fans around the world,” says Isaac Larian, CEO and founder of MGA Entertainment. “Play Big events in the UK have seen a great success with over 25,000 fans celebrating and being active together. The World’s Biggest Play Date will create new memories, bring laughter and smiles to parents and kids, and most of all, will get parents and kids playing together.”

The Anniversary-Branded Goods

Little Tikes has also teamed up with some brands to bring the playdate to life, including: Apple & Eve, Banana Boat, Frigo Cheese Heads,, Joy Cone, Outshine, Punchbowl, Sun-Maid, Tinybeans, TruMoo and Little Baby Bum. Many of these promotional partners will be onsite at the Los Angeles-based event. Several will feature promotions with Little Tikes on their packaging.

Fans can share their own World’s Biggest Play Date activities and images on the Little Tikes social channels, Instagram (@OfficialLittleTikes) and Facebook, by tagging #WorldsBiggestPlayDate.