News Toys

Play All May Month-Long Celebration Kicks Off This Month

The Genius of Play announced the kickoff to Play All May, the first-ever month-long celebration of play.


The celebration will further The Genius of Play’s mission by educating families about the benefits of play, helping parents understand how a “prescription for play” supports children, and encouraging a healthy dose of play alongside other activities.


“The benefits of play are proven by decades of research and supported by leading child development experts,” says Steve Pasierb, president and CEO of The Toy Association, the group that spearheads The Genius of Play. “Despite that, today’s children are under more pressure and stress than ever, juggling full schedules with school and extracurricular activities, leaving no unstructured downtime for them to just be kids. This play deficit is a real issue, which is why The Genius of Play is dedicating an entire month to encouraging families to make time for play.”


Throughout May, The Genius of Play will share on its website and social media channels fun and engaging play activities for every day of the month, notable research facts, and other impactful play-related information. Daily giveaways of toy and game prizes will also be awarded to lucky winners on @GeniusofPlay Facebook and Instagram pages. Learning Express will also participate with more than 75 of its U.S. stores holding Play All May events to bring the celebration to their local communities.