ASTRA 2019 Best Toys for Kids Winners Revealed

The American Specialty Toy Retailing Association (ASTRA) unveiled its 2019 Best Toys for Kids award winners today. The list includes 17 winning toys across 17 categories.


“ASTRA’s Best Toys for Kids award program is different from other top toy lists because it reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Kimberly Mosley, president of ASTRA. “The list of winners is a well-balanced representation of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”


Here are the 2019 winners:

Arts & Crafts 7+

Y’Art Craft Kit – Puppy

Kahootz Toys


Arts & Crafts Under 7

SloFlo Motion Magic

Play Visions




Schylling Inc



Magna-Tiles House 28-Piece Set



Games: 7+


Blue and Orange Games


Games: Family


Fat Brain Toy Co


Games: Under 7

Yeti or Not!

Fat Brain Toy Co


Infant & Toddler

RollAgain Sorter

Fat Brain Toy Co


Outdoor & Active Play

Pop & Pass

Hog Wild


Outdoor & Active Play: Ride-On


Ambosstoys LLC



Hape Sunny Valley Adventure Dome

Hape International


Pretend Play: Imaginary

Timber Tots Tree House

Fat Brain Toy Co


Pretend Play: Role

Reversible Dragon/Knight Cape

Great Pretenders


Pretend Play: Vehicles


Fat Brain Toy Co



Shashibo – The Shape Shifting Box

Fun in Motion Toys


Puzzles: Jigsaw

Escape Puzzles – Space Observatory



Science & Discovery

My Robotic Pet – Tumbling Hedgehog

Thames & Kosmos


The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter.


“The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said Mosley. “We encourage specialty retailers to use this program to educate their customers and sell more toys.”