Kahootz Toys, a 2019 ASTRA Best Toy for Kids Award winner in the arts and crafts category, has named Brilliant PR & Marketing as its new marketing agency of record.
“We’re honored to have won the ASTRA Best Toys for Kids award for Y’Art. This is a great way to kick off the launch of this new product line,” said Doug Cass, Kahootz Co-Founder and head of sales. “This wonderful award, coupled with the new partnership with Brilliant PR & Marketing, all adds up to a fantastic new opportunity for retailers to take advantage of a great new arts and crafts product.”
Y’Art is Kahootz’s newest craft line. The line teaches young artists of all ages how to create textile artwork with the ease of coloring. Simply thread the Y’Art pen with yarn and color in the numbered areas as the yarn magically clings to the themed Grip-N-Stick Y’Artboard. This mess-free, patent-pending technique combines crafting and coloring in an all-new way. Y’Art launches in July.