New Product Toys

Squishmallows Unveils Holiday 2019 Collection


Kellytoy revealed its 2019 Squishmallows Holiday Squad collection. Featuring 11 festive styles in four sizes ranging from five- to 16-inches, these new seasonal Squishmallows are made for stuffing stocking and Secret Santas.


“These special Squishmallows characters are like no other plush toy and will put anyone in the holiday spirit,” says Kellytoy CEO Jonathan Kelly. “Like to make snowmen? Then Manny is the friend for you! Don’t forget Elliot, who’s all bundled up to join you on a winter sleigh ride and for hot cocoa afterward. And, of course, Nick is always ready with a hearty ho-ho-ho. There’s a whole cast of lovable holiday characters, including three all new nutcrackers.”


Joining Santa Nick, polar bear Brooke, penguin Jen, reindeer Ruby, snowman Manny and elf Elliot are gingerbread boy and girl, Jordan and Gina, as well as nutcrackers Logan, Lorenzo and Luca. Suggested retail prices are $4.99 (five-inch), $9.99 (eight-inch), $14.99 (12-inch) and $19.99 (16-inch). The holiday squad will be available at retail this holiday season and will be available online at in November.


The Squishmallows line has grown to more than 300 collectible characters—with more in the pipeline. With more than 28 million sold, the Squishmallows feature “squads” of styles for nearly every market segment, including sea life/aquarium, farm, jungle/zoo, domestic and seasonal in original, stackable, Hug Mees and Squishmallows Baby styles. Each Squishmallows character’s background story is detailed on its hangtag.