New Product Toys

Spin Master Acquires Hedbanz International IP, Launches App for On-The-Go Play


Spin Master has secured the global IP for Hedbanz, after initially acquiring the rights to distribute the game in the U.S. and Mexico in 2011. The new acquisition gives Spin Master the ability to sell, market, and license Hedbanz for further penetration into these existing markets as well as expansion into new territories.


“We are excited to continue to grow the Hedbanz portfolio and introduce this new interactive app to families and friends to further enhance their gaming experience,” said Elizabeth LoVecchio, vice-president of marketing, Spin Master Games. “Spin Master’s continued growth in the games category, with recent acquisitions, innovative partnerships, and unique IP titles has established us as the second-largest games company in the U.S.”


Currently sold in more than 40 markets around the world, Hedbanz and its local language titles have been one of the top selling children’s games in France, the UK, Italy, and Australia for more than 15 years.


Spin Master takes the game to a new level with the launch of the Hedbanz App. Families can add even more fun by putting a face filter on players to turn them into the card on their head. The wacky face filters transform players into a dog, cookie, elephant, etc. that can be shared with family and friends. This added, interactive element brings extra fun to the fast-paced, laugh inducing game.


“The timing of this strategic acquisition for our powerhouse brand Hedbanz, is serendipitous,” said Anton Rabie, co-founder and co-CEO, Spin Master. “With the opening of our new Long Island City office and the addition of many talented games industry experts to our team, we are creating an epicenter for Spin Master Games. We’re working hard to bring adults, kids and families the best game experience.”