New Product Toys

TOMY Brings Tomica to Walmarts Throughout U.S., Canada


TOMY International announced the release of Tomica collectible diecast vehicles in Walmart stores across North America.


Having sold more than a half a billion units around the world, the brand is known for luxury premium design, stylized details, authentic real car features, and movable parts. The company is pairing exclusive packaging design with a commitment to roll out new vehicles throughout the year as part of its 50 anniversary celebration.


“We are thrilled to partner with Walmart to bring Tomica into North America as we herald the upcoming 50th anniversary of this global phenomenon and heritage brand of TOMY,” said Peter Henseler, president of TOMY International. “Tomica has earned its place as the number-one die-cast vehicle brand in Japan by offering collectors unmatched die-cast quality, detailed designs, working features and a wide range of vehicle makes and models. Echoing these same attributes, the Tomica vehicles will be released as limited editions in North America in staggered waves to enhance collectability.”


Tomica is available now in North America with two six-vehicle waves, each featuring a complete line of unique car styles from around the world at a MSRP of $4.99.