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Nickelodeon Promotes Maxwell

Nickelodeon tapped Tony Maxwell as senior vice-president of promotional creative and strategy for Nickelodeon Group.

In his new role, Maxwell will be tasked with translating the network’s marketing goals into on-air strategies. He will also oversee the creative team responsible for developing on-air promotional campaigns and executing show launches, digital content, packaging, tent-pole initiatives, and pro-social initiatives.

An eight-year Viacom veteran, Maxwell most recently served as senior vice-president of promotional creative and strategy for VH1, VH1 Classic, and Palladia.

Former Pivot President Joins NBCUniversal

NBCUniversal hired Evan Shapiro as executive vice-president of digital enterprises. In the newly created role, Shapiro will work on the company-wide strategic development of digital properties to reach emerging audiences. This includes alternative platforms and direct-to-consumer distribution models. Shapiro will report to NBCUniversal executive vice-president Cesar Conde.

Previously, Shapiro worked at Participant Media, where he launched its millennial-focused television arm Pivot in 2013. There, he was responsible for the conception, development, and production of original programming that included Joseph Gordon-Levitt’s HitRecord on TV and TakePart Live. His previous posts include president of IFC TV and Sundance Channel.