National Geographic Partners Adds Two New Execs
Gutierrez has dedicated his career to building consumer products and brand extension businesses around the world. He joins National Geographic after 19 years at Mattel where he led licensing for several brands, regions, and business lines. In his most recent role as vice-president of consumer products at Mattel, Gutierrez was responsible for restructuring Mattel’s international agent network and launching its live events and experiences business. Before Mattel, Gutierrez was general manager, Mexico, at NBA Properties, Inc., opening its first satellite office in Mexico City to represent and manage all operations in the country, including consumer products, special events, sponsorships, broadcasting rights, partnerships, and public relations. Gutierrez started his career at LA Gear, Inc., where he established its distributor and licensee network throughout the Americas.
Rapp comes to National Geographic with extensive experience in brand and creative development across a myriad of industries including entertainment, beauty, and fashion. Most recently, she served as senior vice-president, global creative and product development at Saban Brands. Prior to Saban, she was senior vice-president of creative at Fox Consumer Products and CMO at Stila Cosmetics, where she led brand strategy, advertising, online, social media, creative and public relations. As vice-president for Cartoon Network Enterprises, Rapp was responsible for translating the network’s original series into consumer products programs. She has also served as vice-president, consumer products and brand image for Mattel and as creative director for fashion and beauty companies including L’Oreal, Liz Claiborne, and Calvin Klein.
CBS Consumer Products Taps Licensing Vet Girard-Jones
Marie-Cécile Girard-Jones joins CBS Consumer Products as director of licensing, where she will oversee the apparel, accessories, homewares, food and beverage, gift and social expression, and collectibles categories across the company’s portfolio. A licensing veteran, Girard-Jones previously worked for Sesame Workshop, Marvel Enterprises, and the National Basketball Association. Most recently, she worked as an independent consultant.